Constellation Networks’ Hypergraph Hour Episode 36: A Deep Dive

In the 36th episode of Constellation Networks’ Hypergraph Hour, CEO Ben Jorgensen hosts a fascinating discussion with the founders of Alkimi Exchange and REALM. The conversation revolves around the exciting possibilities of interactive advertising in the metaverse via NFTs, following the announcement of their partnership.

The Intersection of Advertising and the Metaverse

The episode kicks off with an exploration of how advertising dollars can engage with individuals in the metaverse. The panelists agree that these ad dollars aren’t concerned with the price of Bitcoin or other cryptocurrencies, but rather the cost of clicks and views. They discuss how bridging the gap between the crypto world and real-world businesses through blockchain technology could be a potential safeguard against bear markets.

The Role of Brands in the Metaverse

The conversation then shifts to the role of brands in the metaverse. The panelists argue that people already trust conventional brands, making it logical to marry these brands with the metaverse. They suggest that brands can sell engagement on behalf of the individual, providing a new avenue for advertising.

The Physical and Digital Worlds Collide

The panelists delve into the intersection of the physical and digital worlds. They discuss the potential of using location data and other real-world applications in the metaverse. For example, a door sensor could measure foot traffic data, providing valuable insights for advertisers. This could lead to a more targeted advertising approach, creating a mesh between the physical and digital worlds.

The Metaverse as a User Interface

The discussion then turns to the metaverse as a user interface. The panelists envision a future where individuals can interact with digital banks or purchase NFTs within the metaverse. They suggest that the metaverse could abstract away complex processes, making it easier for users to engage with blockchain technology.

The Future of Advertising in the Metaverse

The episode concludes with a look at the future of advertising in the metaverse. The panelists suggest that the metaverse could revolutionize the advertising industry by allowing for more targeted and interactive advertising campaigns. They also discuss the potential for staking campaigns on the Lattice Exchange, further integrating the crypto world with the advertising industry.

In summary, Episode 36 of Hypergraph Hour provides a deep dive into the exciting possibilities of the metaverse and its potential impact on the advertising industry. The discussion highlights the potential of blockchain technology to bridge the gap between the physical and digital worlds, revolutionizing the way brands engage with individuals.