The Alkimi Ad Exchange Goes Live:
What This Means for Alkimi, Publishers, Advertisers, and the Community
The Alkimi Ad Exchange has recently gone live, and this new development has everyone in the Alkimi community feeling energized. This exchange can now manage live auctions, validate the results and then notarize them on the distributed Ads Ledger. The exchange’s transactions are viewable via the ADS Explorer. We caught up with the leaders of Alkimi to understand the impact of this launch on Alkimi, Publishers, Advertisers, and the Alkimi community.
Impact on Alkimi:
The Alkimi Ad Exchange launch means that the company is now poised to greatly expand the size of its ad exchange. Alkimi has already been in talks with some of the largest publications in the world and is ready to integrate these publications into the Alkimi Exchange. With more publishers, Alkimi can collect more cookies (potential buyers, subscribers, app installs, etc.). As the number of cookies grows, so does the variety of audiences that buyers will have access to. Alkimi’s low 3% fee across the exchange makes it more attractive to buyers looking to reach specific targets and access more inventory.
Impact on Publishers and Advertisers:
The Alkimi Ad Exchange launch provides Publishers and Advertisers access to verified on-chain data. With a distributed ledger in place, the need for expensive audits of campaign data and partners is reduced. Publishers and Advertisers can benefit from faster payment times and reduced carbon emissions by limiting unnecessary transactions. This launch provides Publishers with data to analyze bidding strategies and maximize revenue by showing fewer ads, improving the user experience and encouraging users to return to the site. Advertisers will have access to the amount of revenue passed on to the Publishers, driving their bidding strategies and allowing them to spend less money on showing ads to users.
Impact on the Alkimi Community:
The Alkimi Ad Exchange launch means that the ad exchange is now running on Alkimi’s private network of nodes. The company can now start to decentralize the exchange even further and invite $ADS holders to vote on future improvements to the Alkimi Exchange state channel. As the exchange grows, more nodes hosted and maintained by $ADS holders will be required, and these validators will be rewarded for notarizing live auctions. This will create a stable and scalable infrastructure to support the Alkimi community’s effort.
Conclusion:
The Alkimi Ad Exchange launch is a significant development for Alkimi, Publishers, Advertisers, and the Alkimi community. With access to verified on-chain data, Publishers and Advertisers can benefit from faster payment times and reduced carbon emissions. Alkimi can now expand its ad exchange and provide a diverse and vast audience to buyers. The Alkimi community will benefit from a stable and scalable infrastructure for the Alkimi Exchange. This launch promises to revolutionize the way ads are displayed to users, improve the user experience, and reduce the carbon footprint involved in ad rendering.
