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Podcast:
Constellation Networks’ Hypergraph Hour Episode 19: A Deep Dive
In the 19th episode of Constellation Networks’ Hypergraph Hour, the team from Alchemy Exchange, a decentralized advertising platform, joined the discussion. The episode was a deep dive into the world of digital advertising and how Alchemy Exchange is leveraging blockchain technology to revolutionize the industry.
The Problem with Current Digital Advertising
The conversation kicked off with a discussion about the current state of digital advertising. The Alchemy team pointed out that the industry is dominated by two major players, Google and Facebook, who control a significant portion of the digital advertising market. This has led to a lack of competition and innovation in the industry, as well as a lack of transparency and fairness for publishers and advertisers.
The team also highlighted the issue of ad fraud, which is a significant problem in the industry. Advertisers are often charged for ads that are never seen by real people, leading to wasted advertising spend. Additionally, the current system allows too many loopholes for people to exploit, and publishers, as legacy businesses, were too slow to close them up.
The Alchemy Exchange Solution
Alchemy Exchange aims to address these issues by creating a decentralized advertising platform built on the Constellation Network. The platform will provide a new ecosystem where everyone is rewarded, there is immutability of data, instant reconciliation, and some amazing features that provide the solution that they’re used to in a much newer, better, more efficient way.
The team explained that they are not trying to change people’s existing behavior, especially in an industry that’s already buying $340 billion worth of digital ads. Instead, they are saying, “Hey, we’re going to save you time, money, and effectiveness by using a scalable blockchain, thus delivering better ads, less fraud, and ultimately rewarding customers.”
The Role of Blockchain and DeFi
One of the key aspects of Alchemy Exchange’s solution is the use of blockchain technology and decentralized finance (DeFi) principles. The team explained that traditional blockchains are not fit for purpose in a high-speed, low-margin industry like digital advertising due to their lack of speed and high gas fees. However, the Constellation Network’s Hypergraph technology allows for greater scalability and efficiency, making it an ideal solution for the digital advertising industry.
In terms of DeFi, Alchemy Exchange is planning to create a liquidity pool to support and run their business. They are giving people the opportunity to stake their DAG tokens in the pre-sale, which means they are pre-funding their liquidity pool with the fundraise. This creates a more long-term incentive for their backers and aligns with their goal of redistributing resources and rewards to all participants in the network.
The Future of Alchemy Exchange
The Alchemy team is excited about the future and is working hard to bring their vision to reality. They are currently in the process of releasing their white paper and are engaging with the community through their Telegram channel. They are also planning to bring on more publishers and advertisers to use their platform in the coming months.
The team concluded the episode by expressing their ambition to take over the digital ad world. They believe that with the power of blockchain technology and the support of the Constellation Network community, they can revolutionize the digital advertising industry and create a more fair, transparent, and efficient marketplace for publishers and advertisers.
