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For Publisher, Users and Advertisers this will really feel no different as we are interoperable with all incumbent technology and they'll sell ads in much the same way albeit more efficiently. We are able to be interoperable because of the Open RTB 2.5 standard which governs the way all market participants sell their ads.
In the Allkimi exchange all participants are treated fairly, but we bring a 4th member to the mix. That’s the ADS token holders, they help us with the infrastructure part of the network. Through staking their ADS tokens to our Bandwidth and Access pools. This allows the Publishers and advertisers to access the Alkimi Exchange and rent enough bandwidth to serve and sell ads.
In the Allkimi exchange all participants are treated fairly, but we bring a 4th member to the mix. That’s the ADS token holders, they help us with the infrastructure part of the network. Through staking their ADS tokens to our Bandwidth and Access pools. This allows the Publishers and advertisers to access the Alkimi Exchange and rent enough bandwidth to serve and sell ads.