Question

So, Alkimi focuses on the world of advertising. We’re ofcoWhat makes Alkimi different in comparison google or Facebook as competitors?

Answer 1

Google and Facebook are some of the largest consumers, creators, and sellers of data. Their advanced machine learning around their users' data has solidified their market share. Independent technology companies have exasperated the issue by creating an "ad tech tax". For every $5 spent by an advertiser in 2020, a publisher received $2.55, and approximately one-third of supply chain costs were 'completely untraceable'.

Constellations Hypergraph allows Alkimi Exchange to use network resources whenever they are needed through an incentivization mechanism and the use of $DAG. This gives us the ability to allocate network resources as the programmatic transactions increase on the network allowing us an effective way to scale quickly.

Users see fewer, more engaging ads

Publishers earn more revenue  

Advertisers see real return on their investment

The intended value exchange of the open web is re-established as a result!