Question

Can a DTM distinguish traffic into the store versus traffic out of the store? (HH45)

Answer 1

Question and answer taken from Hypergraph Hour 45:

• The way the sensor works is that it can determine when someone walks in and walks out, but will be more accurate in a certain direction.
• As the DTM uses thermal, the weather conditions will have an impact on whether its more accurate to count in or out.
• The DTMs algorithm can dynamically look at the local weather in the area and give you the most accurate direction to count visitors.
• The Datapreneur can choose to use this feature or to count both directions of traffic (which will work better in an indoor environment).

Helpful Links:

Hypergraph Hour Episode 45 -  https://www.youtube.com/watch?v=T6ApoUgkIZk