Question

Why wouldn't publishers continue bombarding the people (users) with many ads anymore? Won't they just gain more money by increasing the number of ads put in front of web browsing people?

Answer 1

Publishers spend a lot of time and resources minimizing the amount of ads served.  All ads are delivered via third party scripts which have a significant impact on page load and ultimately user experience which can drive users away from a publishers site.  If publishers could make more money from less ads, they would and Alkimi Exchange will be able to offer a streamlined pathway for publishers with less upfront costs.